Unique
In the making of any work of a designer has the sense not to imitate or use other people's work. Similarly, a Web designer should have a culture of shame for using icons, animations, buttons, etc., which have been used or created by others.
Composition
A Web Designer always noticed that the color composition to be used in the website made. Use WebColor always Palette 216, which can be obtained from Adobe.com, this is to prevent the occurrence of Dither in a GIF image. In building a company website, Web Designer always customize colors used by the company's Corporate Color. For example: Telkom its Corporate Color is blue, Coca-Cola: red and white, Standard-Chartered: green and blue, and so on. For then the colors had been used as a dominant color or as a supporting element (line, background, buttons, etc.).
Simple
Web Designer many use the principle of "Keep it Simple", it is intended to display the website look neat, clean and informative.
Fast Loading web site designs
You might design a web site that looks fantastic but few people are going to see it if it takes a long time to load. Your designs should be optimized for the web and should not take more than 15 seconds to load. Remember, you might have a great design but very few people are going to see it if it takes a long time to load.
Clear Navigation
Once a visitor has come to your site you need to make them go through your site. To do this you need to have clear navigation. Make sure all your important links are at prominent places. Preferably right on top - that's usually where a visitor first looks. Make use of menus on the right and the left. Try to link to as many pages of your site. Let your information be accessible from all parts of the site. You never know what a visitor may be interested in. Try to also use the footer for your important links.
All Resolutions
There are computers with all kinds of resolution. They range from 640 x 480 to 1024 x 768 and go even higher. Your job is to design your site for all these resolutions. The best way to do this is to design your site in terms of percentage and not pixels.
Browser Compatibility
Make sure your site is browser compatible. Your web site should look good in Netscape as well as in Internet Explorer. Don't stop designing your site as soon as you find that it looks great on IE. Usually Netscape gives some problems, especially when you try doing complicated HTML designs. But don't give up too soon, usually with patience these problems can be easily fixed.
Readable and professional looking fonts
Don't ask how many times I've clicked out of a site just because the font is in Comic Sans and the color is a bright pink or green. Just by looking at the font you feel that the site is not a professional site. Don't use Comic Sans and other fancy fonts that may not be available on most computers. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts. The fonts that I always stick to are Arial and Verdana.
Minimize the use of images
Keep your site simple but neat. Don't clutter your page with big, bulky images that take ages to load. Instead use tables creatively and design eye - catching icons that will draw a visitor's attention to a particular section of your site. Tip - Visitors are usually more interested in content than in design.
Use of white space
Try not to clutter up your page with too many images, backgrounds and colorful fonts. Again use the Keep It Simple principle by minimizing the use of graphics and using a lot of white space. White space gives a sense of spaciousness and overall neatness to a site. Notice the white space in our site.
Check for broken links
Always check for broken links within a site before uploading it to your web server. In Dreamweaver you can check for broken links by right clicking on any file in the Site Files Window and then clicking on Check links - Entire Site. If you don't have this facility you need to upload your site and then check it using online tools like Net Mechanic.
Semiotics
Semiotics is the study of signs. In this case expected to see signs or images, the user / audience can easily and quickly understood. For example: Do not make pictures / images that memorable buttons, yet it is not a button / link.
Ergonomic
Web Designer is always the aspect of ergonomics. Ergonomics here is in terms of user convenience and speed in reading the user to browse the website. Web Designer Fonts choosing the right size so easy to read, Web Designer put a link in such a way that is easy and fast access to the more important and is Informative.
Focus
Determine the hierarchy of priorities of the messages to be delivered, for example: The title should be big, but not until the end will conflict with the subtitle of roughly the same size. This will confuse the user / audience to determine which messages must first be read / viewed.
Consistent
Decide what font will be used as a Body-text, title, sub title and so forth, so that the website will look disciplined and tidy. Adjust the font used by the mission and vision of the website, for example: avoid using the font Comic in building a company's official website.
